Email campaigns
Email campaigns let you send branded, trackable emails to your contacts — newsletters, event announcements, ticket reminders, and post-event follow-ups. You build the email, pick who gets it, send or schedule, then watch the results. The tool lives in the Email marketing module.
When and why to use it
Reach a known audience with a richer message than a transactional email — for example a “registration is open” blast to last year’s attendees, or a sponsor prospectus to a curated list. For short, time-sensitive nudges, consider WhatsApp campaigns instead.
Before you start
- A verified sending domain for good deliverability (set in your email configuration).
- A contact list — either contacts already in Novex (event registrants, sponsor contacts) or a CSV you’re about to import.
Build a campaign
- Open Email marketing → Campaigns and click New campaign.
- Give it a name (internal) and a subject line (what recipients see).
- Choose a template as the starting layout, then edit the content — headings, body, images, buttons, and links.
- Set the from name and reply-to address.
- Preview and send yourself a test email before going wide.
Choose your audience
In the Audience step you can:
- Pick a segment of existing contacts (for example, registrants of a specific event, or a saved list).
- Import a CSV — upload a file, map the columns (email, first name, etc.) to Novex fields, and the imported contacts become the campaign audience.
- Combine and filter to narrow who receives the campaign.
Imported and existing contacts both respect unsubscribe status — opted-out addresses are excluded automatically.
Send or schedule
- Review the audience count and the rendered email.
- Send now, or schedule for a specific date and time.
- Novex queues delivery and throttles the send to protect deliverability.
Analytics
After a send, the campaign report shows:
| Metric | Meaning |
|---|---|
| Delivered | Accepted by the recipient’s mail server |
| Opens | Recipients who opened the email (unique + total) |
| Clicks | Recipients who clicked a tracked link |
| Bounces | Addresses that rejected the message |
| Unsubscribes | Recipients who opted out from this send |
Use opens and clicks to compare subject lines and content over time.
Tips & limits
- Always send a test to yourself first — links and images render differently across mail clients.
- Keep your list clean: repeated bounces hurt domain reputation.
- A clear unsubscribe link is included automatically and is required for compliant sending.
- Large imports are processed in the background; the audience count updates as rows finish importing.